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Posted 04 March The complainant submitted that there is insufficient evidence to conclude that the advertised product is effective in causing permanent weight loss over a long period as is claimed. All reasonable steps were taken by the ASA Directorate to elicit a response from the advertiser, but none was received, and the ASA ruled against the claims. ASA Directorate In the matter between: Dr de Lange lodged a consumer complaint against an Internet and print advertisement for Garciniaslim.
The homemxrk were published at www. The advertisements contain a middle torso of a cambogla woman gagcinia, inter alia, the wording: In essence, the complainant submitted that there is insufficient evidence to conclude that the advertised product is effective in causing permanent weight loss over a long period as is claimed.
The complainant also submitted that the use of a slim model that act as a testimonial to the efficacy homemarkk the product is also in garcinia cambogia homemark of the Code.
The complainant identified the following clauses of the Code as relevant to his complaint: All reasonable steps were taken by the ASA Directorate to elicit a response garcinoa the advertiser, but none was received.
A representative of the respondent, Garciinia Nick Bowman, confirmed receipt via email, and requested additional time to reply, which was granted. Hommemark reply was received, however. The Homrmark Directorate considered all the relevant documentation submitted by the complainant. In the absence of a response from the advertiser, the Directorate had no alternative but to rule, based on the information before it. It clarifies that such substantiation should emanate from, or at least be evaluated by an independent and credible expert in the cambogis to which the claims relate.
However, despite being afforded an opportunity to engage the ASA and ultimately supply such substantiation, none was received from the respondent. Based on the above, the advertising and relevant claims relating to efficacy in terms of weight loss, fat loss, and appetite suppression are unsubstantiated and in contravention of Clause 4.
In addition, the complainant correctly pointed out that garcinia cambogia homemark Code expressly requires advertisers to give due prominence to the role of diet and exercise in weight loss. This advertisement expressly discourages dieting and exercise in apparent contravention of the Code. As such, the advertising is also in contravention of Appendix D of the Code. In light of the above, the respondent is required to: This portion of the complaint is upheld.
The other doctors shown in the advertising are actually mere models taken from a gallery and used by various entities. No such evidence was submitted, rendering this claim unsubstantiated. Clause 10 of Section II deals with testimonials used in advertising, predominantly calling on them to be genuine, to conform to the Code, and to only make efficacy claims that can be properly substantiated. The complainant argued garcunia the model shown in the advertising effectively serves as a testimonial, creating an impression that using this product will deliver similar results.
The Directorate does not share this view. By its nature, a testimonial is generally regarded as a formal statement by an individual to testify about the efficacy of something, or the perception of something. The model used in the cabogia is merely an attractive model. No hommemark is made of her having used the product, or her perceptions of its efficacy. While the Directorate accepts that the model reinforces the cambbogia loss message which has been found to be unsubstantiatedit does not believe it goes further than this.
The Directorate therefore does not hoemmark that camblgia provisions of Clause 10 of Section II are applicable in this instance. In view of the fact that the respondent has failed to respond and an adverse ruling has been made, the ASA will issue an Ad Alert to its members with reference to himemark advertisement and claims in question. The complaint is partially upheld. I have waited 3 weeks, then phoned after the money was deducted from my bank account. Then had to wait 7 days for delivery.
Then phoned today again, just to find out another few days. I have ordered the product 3 times 5 bottles garcinia and 5 bottles colon cleanse the package was delivered within 2 days and all was very user friendly on the website consultants are friendly Claudine is her name I order do EFT payment get waybill number and parcel arrives… guess what me and friends are all losing weight…… a lot….
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Navigation CAMcheck A South African consumers' guide to scams, pseudoscience and voodoo garcinia cambogia homemark, OR, a critical thinker's guide to the ins and outs of Complementary and Alternative Medicine.
By Harris on March 3, in ASA SA RulingsGarciniaSlim. Lizelle Dashwood February 10, at This is definitely a scam. Joanne September 22, at Leave a Reply Click here to cancel reply. Comment Name required Email will not be published required Website Notify me of followup comments via e-mail. Advertising cosmetic camhogia that include schedule 4 substances.
Patrick Holford, nutritionism and bad science Institute for Science in Medicine James Randi Educational Foundation Ministry of Truth UK Moutons No More NeuroLogica Blog Prometheus Ongebonde Grcinia
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Garcinia hydroxycitric acidGarcinia cambogia extract is the calcium salt of hydroxy citric acid HCAwhich is obtained from water extract of Garcinia cambogia fruit. The writer of this dialog has done some researching and folded it into the conversation. The model acmbogia in the advertising is merely an attractive model. Shop all categories Aragan Secret Beauty. As a conclusion, many fraudulent stocks have made it to the shelves.
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